Google Places optimization is very important, especially for local companies that only operate in a particular city or state. While general SEO helps a website to get high overall ratings, most people looking for a local business limit their search to businesses that are located in the immediate area. A site that is not listed in Google Places will miss reaching numerous potential customers.
You can set up your own Google Places page without professional help, even if you do not have a lot of experience with creating or designing a web page. Google offers helpful tips at support.google.com. DailyFinance.com has recently posted a link where a person can download a free ebook on the subject. There are also numerous blog posts and websites that provide free, easy to follow advice on this topic.
However, optimizing your Google Places page is not as easy as setting it up. There are thousands of businesses in any given area, meaning that a person will have to know how to make his or her company stand out in order to get top ratings. While some forms of optimization can be done without professional help, a business owner who is serious about reaching a local audience should have a professional do the optimization work.
How to Choose an Optimization Company
It is not hard to find an optimization company, but you should realize that some companies are better than others. We have many years of experience with providing various optimization services and we have the technical know how that will transform a regular page into one that successfully and regularly attracts local customers. We at Maxpapa, will not only optimize your site on a one time basis but regularly keep it optimized so that competitors will not be able to take your sport.
While it costs money to optimize a Google Places site, it is more than worth it. If you are unsure of whether or not you want to invest in your site, consider that 97% of consumers who need the help of a local business get online in order to find such a business. Furthermore, over 80% of searchers will call a place they found online if it stands out to them and only a measly 10% of all searchers will bother looking past the first page of listings. The fact is that you cannot hope to run a successful company without having a competitive listing and in order to get such a listing; you will need to invest money in having your present listing optimized. We will work with you on your site to ensure that it gets good rankings in Google. We will also help you edit your site so that it appeals to the demographic that you are trying to reach.