Instagram is the most popular social pictures community with an estimated user base of more than 100 million members. With its huge audience, Instagram is becoming a major asset for companies to reach their target audience. If your business isn’t already on Instagram, it is the right time for you to jump ship and create an account.
Unlike other social media sites, the marketing success of Instagram solely depends on the quality of pictures you’re posting in the network. By posting good quality pictures which are eye catching, you can get a huge number of following which will ultimately help to get better results for your business. In this article, I am sharing the 5 useful tools you can use to increase your following, get them engaged and get better results with your Instagram marketing campaign.
1) Statigram:
Statigram is a web based Instagram supporting tool, which will help you to measure and analyze the statistics of your account. Using this tool, you can get the numbers of your following, numbers of likes your pictures are getting daily, list the top hashtags which you have used mostly, etc.
Statigram can also be used for creating and moderating competitions on Instagram, promoting your accounts via blog, Twitter or Facebook page with the help of live feeds, and find out users or pictures using a specific keyword. When you can measure all your account statistics, it will be easy for you leverage your Instagram marketing campaign!
2) Curalate:
Curalate is an effective web tool which is providing Pinterest and Instagram account statistics. Using this tool, you can find your most popular hashtag on Instagram along with the most popular image. Curalate also helps you to monitor the user engagement about your brand along with tracking the most shared brand image. Using these statistics, you can easily find out your target audience.
3) Ink361:
Ink361 is a web viewer of the Instagram app which will let you to watch your images and feed on your desktop. One of the best features of this tool is its ability to let you create image albums using your Instagram images and share it with other people who aren’t on Instagram.
One of the main reason people use Ink361 is that it will let you to create accessories like phone cases, tablet cases, photo cards, fine articles, or canvas using your Instagram images. This exciting feature can help you to get better exposure for your brand and improve your social presence.
4) Followergram:
Followergram is another exciting web app specifically created for new Instagram users who are looking to build their following. Use this tool, you can find the most influential people on Instagram and follow them. Also Followergram will let you to find people who are posting images of your hand and the hashtags they are using with it.
Along with it, Followergram allows you to create vanity URL which can be used to showcase your Instagram pictures for users who aren’t on Instagram. Once of the best features of followergram is that it will give a QR code for your profile which you can add to the company products or printed materials and make people visit your Followergram profile.
5) Piqora:
Piqora is an innovative tool which has been created specifically for businesses that are using Instagram for marketing. The tool lets you to compare your metrics likes number of global audience, trending pictures, and influential users with your competitors. By comparing your with competitors, you can easily find out the success of your Instagram marketing campaign.
By making use of these tools, you can easily get the better out of your Instagram marketing campaigns.
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License: Image author owned