Today we give you 9 helpful tips for effective online marketing. What did experts and trade magazines write about trends, opportunities and opportunities in online marketing at the end of last year? Find out about their and our assessment of how you make good use of the 2019 online channel. Here we are serving some tips that can help you to make your digital marketing strategy. Try these nine digital marketing tips to achieve success in the digital world.
1. Write blog posts
A blog is the collection of articles in the form of news, reports, data and facts about the company, its activities and industry. A blog will help your website rankings on google.com and be listed for important keywords in the search engine. Blog over a constant period, for example once a week. Thus, you effectively build online marketing and are competitive in the field of search engine optimization (SEO).
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2. Put on Google advertising
Google is popular with consumers as a search engine and relevant to regional Internet advertising. Anyone who does not appear on the search engine # 1 – Google.com – for specific search terms in the search result lists, has a competitive disadvantage. It’s a good idea to show Google Adwords ads that are guaranteed to draw your attention to your product. AdWords is your engine for more clicks and the best means of regional web advertising. Costs are incurred only in case of success and the results are measurable.
3. Optimize your website for Google
Your website has been created in a long process with a lot of heart and effort. Comparable with a car, however, a website can only be kept alive after a few initial years by innovations / modernizations. These changes are necessary to meet the requirements of search engine optimization and Google Optimization. Therefore, focus on continuous SEO measures such as the website’s responsive design, its structure and structure, meta-keywords or the sitemap.
4. Turn on target group specific Facebook ads
Social Media Primus Facebook has become an integral part of online marketing. The sophisticated advertising system is gigantic and the current number of users is over 1.2 billion users. Although individual networks such as Google+, Instagram or Pinterest are similarly well positioned, companies should intensify their engagement on Facebook. This is where the advertisements are made, through which targeted advertising messages appear in the news feed of Facebook users. With ads, you can either generate clicks on your own website or link to your fansite.
5. Write meaningful Facebook postings
Question your content with common sense: Does my fans really care about this content? Would my fan like to read this content in the morning after taking a shower in the S-Bahn to work? Would I find the content interesting myself? This is where most errors occur. Also, be sure to always use pictures. A picture makes the post more powerful and eye-catching, so increases the likelihood that users in a good picture “stuck”. In addition, keep the text so short that the user does not have to click on “show more” to read all the text.
6. Improving Titles and Descriptions
Use your web analytics tool to find the twenty most visited pages and analyze titles and descriptions. It’s best to combine the whole thing with ranking data. This makes it easy to find out about which keywords your pages receive many visitors. Look at the titles and descriptions and think about how to make them more clickable. So you can also use two different descriptions for really important search terms. The most important here is always to understand what the intention of the user behind his search is. For example, if the user searches for the “best Netflix series”, it may be good if the item date is current and the Title, for example, represents the current year (2019).
7. Find new content ideas about question pages
Advance operators are real gold mines for new content ideas. This is usually a first good starting point when it comes to ideas for content.
8. Redirects deleted pages
Over time, pages are deleted again and again because they are no longer needed. However, if these sites have incoming links, their power will no longer be paid to your domain. So redirect these deleted pages to another relevant page via 301 redirect. So visitors who click on the link still land on your page and the link power is preserved. For example, if there are deleted pages with inbound links on your site, you can check with Google Search Console or ahrefs .
9. Reach fans and followers at the right time
Presenting new content at midnight through social media channels promises little success. But even during normal working hours, there are times when it’s better to post and times when reaching your target group is unlikely. In the Facebook Insights and other tools you can quickly find out when your fans are most active and why you should be active. These tools can help you determine the correct posting time:
• Facebook : Facebook Insights, FanpageKarma
• Twitter : Tweriod, Followerwonk
• Instagram : Iconosquare
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