The vast majority of bloggers these days host ads on their site to ensure that they get at least some revenue from it. However, most of them have no idea how to optimize these to ensure that they maximize their returns. One of the tools that are neglected by a huge proportion of such people is the affiliate statistics. Most affiliate programs provide this basic tool for most bloggers, but most do not realize the many benefits of using the information from such tools. Some of these benefits include:
The statistics can help you find out which of your ads perform best
Many times, you may need to host more than one kind of ad from the same affiliate program. In such cases, there will always be ads that perform better than the others due to many factors. When you use the statistics from the affiliate program’s tracking tool, you can be able to identify which of the ads on the blog give the best returns. You can then make decisions such as removing the non-performing ones so as to reduce the amount of clutter on the blog.
This information can be used to find out which of your blogs performs best
Many people normally have multiple blogs, and use the same affiliate program to host ads on all of them. When you use such statistics, you can find out which of the blogs is more productive than the others. This is information that you cannot get from analyzing traffic only. There are times when a blog will have numerous visitors but a very low click through rate, while the one that has fewer visitors could have a higher CTR. This could be because the latter is more targeted. When you have this statistic on hand better, you can then know which blog to concentrate on to boost your revenues.
Affiliate statistics can also help in analyzing ad placement
The issue of ad placement has been a field of study for many people. It is said that one of the most important determinants of whether an ad will earn you revenue or not is where you place it. If you are unsure of where to do so, you can easily use the statistics from your affiliate program to find the ideal “sweet spot”. For instance, you can have a single ad on the blog, and then move it around every few weeks or months. At some point, you will find that the revenue is maximal, and you can then keep the ad at this position to get the most out of it.
Some statistics can be used to optimize your content based on traffic characteristics
When you have a blog that earns you money, you may not know what kinds of readers bring you the most money if you do not use the affiliate tracking systems. For instance, if you receive traffic from all over the world, you may find that those from a particular country have a greater chance of clicking on your ads. If you have this information, you can then use it in various ways to optimize your ad campaign. For instance, you can try to modify your blogs slightly to ensure that you address the needs of such individuals if you don’t do so already.
Additionally, this information can be used to help you switch to a more profitable affiliate program. If your current one does not pay much for the traffic, you can try and find one that is willing to pay more for the kinds of readers who are more likely to click on your ads.
The essence of all the above discussed is that when you host any kinds of ads on your blogs, it’s always a good idea to try and use these tools since they can enable you to get so much more out of it. It also means that when you are choosing an affiliate program, you need to get one that has an excellent tracking system. They should be able to provide a huge variety of details about the characteristics of the people who click on your ads. This will help in optimizing your blog, and will increase your earnings from the blog.